When it comes serving our clients, there’s no such thing as “one size fits all.” We’ll work with you to identify your unique goals and priorities, then customize a path that gets your desired results. Our specialty? Helping clients who live in the real world with limited time, budgets, and resources.
Every organization, large and small, benefits from having a sound strategy in place. And like a great roadmap, the strongest strategic plan doesn’t just help you get you where you want to go—it gets you there the way you want to go.
The comprehensive planning process is always grounded in an organization’s values, priorities, resources, and realities. It invites the voices of internal team members as well as important external partners and stakeholders. And the result is a clear, actionable plan for your organization’s success around which everyone can rally.
Strategic Communication Planning
Many organizations are mired in tactics—newsletters, social media accounts, billboards, websites. They toss content onto these metaphorical walls hoping that something will stick and are too often disappointed with the results. We’ll help you take a step back to craft a concrete, coherent strategic communication plan that’s far more likely to hit the mark than any combination of tactics on their own.
Training to Build Organizational Capacity
Quite simply, we believe in the proverb, “Give a man a fish, and you’ve fed him for a day. Teach a man to fish, and you’ve fed him for a lifetime.” It’s why training in strategic communications, social marketing campaigns, or specific areas of focus is often the cornerstone of our work with clients.
Training, frequently coupled with consulting, can propel your efforts forward, build valuable skills within your organization, and remove the need for expensive external marketing firms. Read how communication training makes a lasting difference for organizations.
Social Marketing Campaign Development
One of the most common things we’ve heard over the years is, “We just need to raise awareness of our issue.” Really? That’s all you need to do? We don’t think so! We’re pretty sure you’d like people to take a concrete action or change a behavior—and that’s where social marketing comes in. We can help you develop a persuasive campaign that moves the needle for desired action in the right direction.
Sometimes you need help to see the “big picture.” Sometimes you need help executing the plans you’ve already got in place. Sometimes you need support for overcoming roadblocks, and sometimes you just need a coach. We can help with all of these needs.
Contact Jean for a conversation about your organization’s needs.